My favorite quote that I tell my students every semester is from Mike Tyson – “everyone has a plan until they get punched in the mouth.” Usually it means that not everything goes to plan and it highlights the need for critical thinking and flexibility …
Author: Miles
Building digital competencies in marketing students
Building digital competencies is important for all our students, and especially so for marketing (among many other disciplines). Marketing is becoming increasingly digital, and marketing programs need to update their curriculum in order to give students the skills necessary to respond to the changing industry …
Digital pedagogical communities
I’ve been loving #DigPINS, not only for gaining a different perspective on pedagogy, but also because of how these topics are relevant to my professional research as well. One thing I’ve been researching lately are brand communities, or how people form relationships with other consumers …
Forming Connections Digitally
I was recently at a symposium for teaching entrepreneurship at Babson College and one of the sessions was on the idea of networking and how to get people to actually do it. The need for networking is fairly intuitive – humans are social animals and …
Social Identity Approach in a Digital World
A prominent idea in social psychology is the social identity approach, which suggests that we all have different identities depending on the situation we’re in. Although there are clearly through lines through identities, to a certain extent these identities differ in terms of affect, behaviors, …
